The creative talents of Ton van der Veer and his team have been delivering show-stopping visual feasts to clients in Europe and New Zealand for over 20 years. A Ton van der Veer display goes beyond just visual merchandising or promotion – it’s an eye-catching extravaganza that always demands a second look.
Ton and his experienced team of at-height installers and stylists have produced innovative, design-led installations for an extensive and varied client base, including retailers, property groups, mall owners, airports, corporates, hospitality ventures, entertainment venues and councils.
Whether it’s one window, one store, a town’s main street or an entire mall, Ton and his team create original displays that showcase products, create amazing customer experience, develop a brand, and help businesses stand out from the crowd – and from their competitors.
Years in business
Containers of props
Ton van der Veer
After three years at design school in Europe, Ton decided to take a completely different direction and became a truck driver. This was a great way for him to see Europe, but the pull of creativity was too strong – he joined a leading visual merchandising company in Europe and gained extensive experience before moving to NZ and starting his own company.
Ton’s decades of practical experience means he can create a 2D concept and successfully execute its 3D installation. His expertise lies in creating displays that count. Clients often refer to Ton as a visual genius, creating installations like nothing they’ve ever seen before, using his extensive range of stock and custom-sourced props… and his out-of-the box ideas. Ton’s eye for design has garnered him a solid fan base – his Pinterest account gets 2.5m hits a month!
Michelle van der Veer
Michelle has spent 25 years working in business development, including 14 years heading her own successful Australasian distribution company, Old Mill Road Limited. Old Mill Road designed and manufactured bespoke products for private labels and grew to supply over 1000 stores across Australasia with international brands and fashion-forward homeware.
She sold the company in April 2018 and now brings her extensive experience in business development, design, production and importing to the Ton van der Veer business. Michelle’s first-hand knowledge of the retail environment is particularly helpful to retail clients and her ability to source and manufacture custom products means it’s even easier to make Ton’s crazy ideas a reality.